An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
A country can be competitively positioned by building upon the unique and hard to replicate attributes.
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.