An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya. … Read More Local production and advertising can change the fortunes of the automotive industry
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.… Read More Family & friends are most influential in social marketing
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.… Read More The IAAF youth championships offers an opportunity to promote Nairobi
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.… Read More Media research should focus on content and engagement over reach
A country can be competitively positioned by building upon the unique and hard to replicate attributes.… Read More Position Kenya to boost foreign exchange earnings
Joe Otin 