I once had to train a mixed group of English and Japanese speakers which was a daunting task even though there was simultaneous translation running throughout the session. It was one of those training sessions where the facilitator gains much more than the participants do because I had the opportunity to observe certain cultural nuances… Read More It’s hard to uncover insights when you don’t know what questions to ask
Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, rather than the coating or packaging of it. Most of our ideas didn’t see the light of day, and when a competitor launched a café… Read More What government can learn from brand management
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local consumer tastes and being more responsive to their market dynamics. Most people think that big brand are too big to fail even though… Read More Local beauty and fashion brands can learn from their global counterparts
The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are universal and evident in the list of best sellers of the New York Times, in the articles of leading columnists of the global newspapers, and… Read More Apply traditional writing rules to social media for true engagement
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences
Joe Otin 