Image and expectations are critical in the televised presidential debates
The first televised US presidential debate was held in 1960 between vice president Nixon and senator Kennedy. Despite the shortcomings of the black & white broadcast, Kennedy came across as presidential, handsome, knowledgeable and decisive on the tungsten tube television and irregardless of Nixon’s defined debating ability the screen never treated him well as he… Read More Image and expectations are critical in the televised presidential debates