Family & friends are most influential in social marketing
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There … Continue Reading The digital revolution was created by hackers, geniuses and geeks
Counties without a communications plan are at the mercy of the media
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising … Continue Reading Counties without a communications plan are at the mercy of the media
Social media marketing can borrow from content co-creation on traditional media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 … Continue Reading Social media marketing can borrow from content co-creation on traditional media
Trump win shows that those who master new media carry the day
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this … Continue Reading Trump win shows that those who master new media carry the day
Apply traditional writing rules to social media for true engagement
The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are … Continue Reading Apply traditional writing rules to social media for true engagement
Use gamification to create unique and memorable customer experiences
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public … Continue Reading Use gamification to create unique and memorable customer experiences
Disruptive innovation is creating a new type of middle man
Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large … Continue Reading Disruptive innovation is creating a new type of middle man
We can leverage on the Olympics to promote Kenya as a brand
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time … Continue Reading We can leverage on the Olympics to promote Kenya as a brand
A code of practice for online influencers will drive up the numbers
Two weeks ago I watched the Democratic National Convention in the US which was made more entertaining because I was switching between Fox News and MSNBC during the broadcast. Fox … Continue Reading A code of practice for online influencers will drive up the numbers
County government incumbents are steps ahead of their competitors
In the last two weeks I’ve listened to a deputy county governor in Kenya and a city manager in the US and was amazed by the contrast in communication activities … Continue Reading County government incumbents are steps ahead of their competitors
Kenya Rugby should emulate Wimbledon’s brand building
While watching Andrew Murray make quick work of Milos Raonic during the men’s final of Wimbledon 2016, I was amazed at the tension there was around the room during the … Continue Reading Kenya Rugby should emulate Wimbledon’s brand building
Sports & entertainment sectors provide opportunities for entrepreneurs
In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the … Continue Reading Sports & entertainment sectors provide opportunities for entrepreneurs
In US elections the medium is indeed the message
‘The medium is the message’ is to say that the social outcomes of any media result from the new spirit that is introduced into our lives by new technology. This … Continue Reading In US elections the medium is indeed the message
Fashion brands demonstrate interactive advertising strategies that work
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with … Continue Reading Fashion brands demonstrate interactive advertising strategies that work
Interactive advertising is not viral, digital, nor intrusive
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously … Continue Reading Interactive advertising is not viral, digital, nor intrusive
