The digital revolution was created by hackers, geniuses and geeks

The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking action with perfect timing, you can have your name emblazoned … Continue reading The digital revolution was created by hackers, geniuses and geeks

Counties without a communications plan are at the mercy of the media

I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being in the audience research field at the time, I also observed the other viewers around me consisting of the guests and staff who were mostly Portuguese speakers. It was fascinating to see them … Continue reading Counties without a communications plan are at the mercy of the media

Social media marketing can borrow from content co-creation on traditional media

We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels available and even though our viewers are spoilt for choice, advertisers have the toughest job navigating the fragmented media landscape in order to create meaningful connections with audiences. The journey has been a … Continue reading Social media marketing can borrow from content co-creation on traditional media

Trump win shows that those who master new media carry the day

Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I predicted that this capability would be a major factor come election day, and indeed it was. I also gave a brief run down of other US presidents that applied communication strategies that leveraged … Continue reading Trump win shows that those who master new media carry the day

Apply traditional writing rules to social media for true engagement

The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are universal and evident in the list of best sellers of the New York Times, in the articles of leading columnists of the global newspapers, and in blockbuster movies of the modern era. The elements are … Continue reading Apply traditional writing rules to social media for true engagement