Apply traditional writing rules to social media for true engagement

The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are universal and evident in the list of best sellers of the New York Times, in the articles of leading columnists of the global newspapers, and… Read More Apply traditional writing rules to social media for true engagement

Use gamification to create unique and memorable customer experiences

Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences

Disruptive innovation is creating a new type of middle man

Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large halls with hundreds of women noisily typing for hours on end. The rise of the personal computer caused the down fall of these companies and… Read More Disruptive innovation is creating a new type of middle man

We can leverage on the Olympics to promote Kenya as a brand

Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our team for their wins, and moving up to fifteenth from twenty eighth on the medal table compared to 2012. They came only second… Read More We can leverage on the Olympics to promote Kenya as a brand

A code of practice for online influencers will drive up the numbers

Two weeks ago I watched the Democratic National Convention in the US which was made more entertaining because I was switching between Fox News and MSNBC during the broadcast. Fox News is considered so far to the right that you have to tilt your head ninety degrees while watching to get a balanced view. On… Read More A code of practice for online influencers will drive up the numbers