County government incumbents are steps ahead of their competitors

In the last two weeks I’ve listened to a deputy county governor in Kenya and a city manager in the US and was amazed by the contrast in communication activities employed by the two. Wally Bobkiewicz, the City Manager of the City of Evanston in Illinois, USA, spoke at a Rotary Club meeting last week… Read More County government incumbents are steps ahead of their competitors

Sports & entertainment sectors provide opportunities for entrepreneurs

In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the City’s main attractions. Today he is one of the wealthiest celebrities worth $1.14 billion, and as a self made athlete he set a great example… Read More Sports & entertainment sectors provide opportunities for entrepreneurs

Fashion brands demonstrate interactive advertising strategies that work

“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, in reality we use various communication techniques to bring our brand stories to life. Interactive advertising, for example, aims to make people think,… Read More Fashion brands demonstrate interactive advertising strategies that work