Content management, contend development, content creation
David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with an invitation to take a free ride in … Continue reading Applying traditional media principles to new media
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This is an 18th century philosophical question relating to observation and reality and the argument goes that sound is created … Continue reading New information on micro-moments helps to increase sales
‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research globally in 2014 according to ESOMAR (the European … Continue reading C-suite social media engagement teaches us to make more time for our customers
Joe Otin 