When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said […]
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether […]
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]