Branding a multicultural organization depends on universal truths

During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating unified campaigns that deliver the same message across multiple cultures. … Continue reading Branding a multicultural organization depends on universal truths

The digital revolution was created by hackers, geniuses and geeks

The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking action with perfect timing, you can have your name emblazoned … Continue reading The digital revolution was created by hackers, geniuses and geeks

2017 may just be the year of mergers and acquisitions

Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether it was achieved peacefully or through war. Its no surprise, however, that over the years we have seen the same empires crumble and end up divided into individual nation states with their own … Continue reading 2017 may just be the year of mergers and acquisitions

Good news for advertisers in the internet penetration numbers

Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power to promote brands and ideas in their networks. The brand … Continue reading Good news for advertisers in the internet penetration numbers