Family & friends are most influential in social marketing
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
Media research should focus on content and engagement over reach
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign … Continue Reading Branding a multicultural organization depends on universal truths
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There … Continue Reading The digital revolution was created by hackers, geniuses and geeks
2017 may just be the year of mergers and acquisitions
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater … Continue Reading 2017 may just be the year of mergers and acquisitions
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards … Continue Reading Good news for advertisers in the internet penetration numbers
Solar power is the key to universal internet access
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s … Continue Reading Solar power is the key to universal internet access
Counties without a communications plan are at the mercy of the media
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising … Continue Reading Counties without a communications plan are at the mercy of the media
Social media marketing can borrow from content co-creation on traditional media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 … Continue Reading Social media marketing can borrow from content co-creation on traditional media
Local beauty and fashion brands can learn from their global counterparts
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed … Continue Reading Local beauty and fashion brands can learn from their global counterparts
Use gamification to create unique and memorable customer experiences
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public … Continue Reading Use gamification to create unique and memorable customer experiences
We can leverage on the Olympics to promote Kenya as a brand
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time … Continue Reading We can leverage on the Olympics to promote Kenya as a brand
A code of practice for online influencers will drive up the numbers
Two weeks ago I watched the Democratic National Convention in the US which was made more entertaining because I was switching between Fox News and MSNBC during the broadcast. Fox … Continue Reading A code of practice for online influencers will drive up the numbers
In US elections the medium is indeed the message
‘The medium is the message’ is to say that the social outcomes of any media result from the new spirit that is introduced into our lives by new technology. This … Continue Reading In US elections the medium is indeed the message
Fashion brands demonstrate interactive advertising strategies that work
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with … Continue Reading Fashion brands demonstrate interactive advertising strategies that work
Interactive advertising is not viral, digital, nor intrusive
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously … Continue Reading Interactive advertising is not viral, digital, nor intrusive
