Digital advertising
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said […]
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether […]
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is […]
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being […]
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels […]
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local […]
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they […]
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our […]
Two weeks ago I watched the Democratic National Convention in the US which was made more entertaining because I was switching between Fox News and MSNBC during the broadcast. Fox News is […]
‘The medium is the message’ is to say that the social outcomes of any media result from the new spirit that is introduced into our lives by new technology. This is a […]
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, […]
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at […]
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said […]
For most of us, our first experience with audio visual content was on TV, and in my time Voice Of Kenya opened their broadcast at 4pm with a television test signal consisting […]
David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with […]
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This is an 18th century philosophical question relating to observation and reality […]
‘May you live in interesting times’ is a phrase that sums up the advertising industry in this age. We believe that there’s never been a better time to work in the industry […]
‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research […]
