When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
Family & friends are most influential in social marketing
Media research should focus on content and engagement over reach
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said […]
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
2017 may just be the year of mergers and acquisitions
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether […]
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Joe Otin 