An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
A country can be competitively positioned by building upon the unique and hard to replicate attributes.
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
In the 80’s and 90’s Nancy Regan championed the Just Say No campaign from insights gathered over the years. Kenyan authorities can borrow a leaf from her efforts.
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, … Continue Reading Celebrity endorsements are costly but with good return-on-investment
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign … Continue Reading Branding a multicultural organization depends on universal truths
Kenyans are known for many things, yet one attribute that particularly stands out is the natural talent we possess for long distance running and our ability to bag all the … Continue Reading Sports personalities can have economic and social influence
Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, … Continue Reading Brand ambassadors need more than words to promote Nairobi
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There … Continue Reading The digital revolution was created by hackers, geniuses and geeks
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater … Continue Reading 2017 may just be the year of mergers and acquisitions
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards … Continue Reading Good news for advertisers in the internet penetration numbers
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising … Continue Reading Counties without a communications plan are at the mercy of the media
The 2016 award seasons is over. The APAs (Association of Practitioners in Advertising), the MSK (Marketing Society of Kenya) Gala Awards, and the PRSK (Public Relations Society of Kenya) Awards … Continue Reading 5 things you need to win communications industry awards
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 … Continue Reading Social media marketing can borrow from content co-creation on traditional media
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this … Continue Reading Trump win shows that those who master new media carry the day