An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya. … Read More Local production and advertising can change the fortunes of the automotive industry
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.… Read More Family & friends are most influential in social marketing
A country can be competitively positioned by building upon the unique and hard to replicate attributes.… Read More Position Kenya to boost foreign exchange earnings
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.… Read More True brand building is needed to win a price war
In the 80’s and 90’s Nancy Regan championed the Just Say No campaign from insights gathered over the years. Kenyan authorities can borrow a leaf from her efforts.… Read More Use advertising in the War on Drugs to reduce demand
Joe Otin 