During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with … Continue reading Branding a multicultural organization depends on universal truths
Kenyans are known for many things, yet one attribute that particularly stands out is the natural talent we possess for long distance running and our ability to bag all the available international marathon top prizes. After every win, our sports … Continue reading Sports personalities can have economic and social influence
Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, Iran, the report mentions our greatly endangered Nairobi National Park … Continue reading Brand ambassadors need more than words to promote Nairobi
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken … Continue reading The digital revolution was created by hackers, geniuses and geeks
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether it was achieved peacefully or through war. Its … Continue reading 2017 may just be the year of mergers and acquisitions
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our … Continue reading Good news for advertisers in the internet penetration numbers
Joe Otin 