Don’t make the logo bigger, make it more definitive
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
The creative output can only be as good as your brief
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
How award winning ads get to see the light of day
It takes a firm and resolute character to bounce between tough clients and a stubborn art department, so grow a backbone and take control of the process
What we need to develop the media research of our age
As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past
Resigned Poor are net receivers of cash, goods and services
Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services
E-Commerce growth held back by wide trust threshold
Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.
If Facebook was a person, who would she be?
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.
This is the age of interactive advertising
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of … Continue Reading This is the age of interactive advertising
