Rotary clubs and UNEP have partnered to address the negative effects of river pollution by utilizing modern science and influential networks to have long term impact Continue reading Go upstream to reverse the effects of river pollution
Preparations that add dignity and decorum to the proper transfer of authority from one club president to another should be both enjoyable and fulfilling. Continue reading Tips for a memorable presidents installation event
Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge Continue reading 3 values that drive modern marketing campaigns
Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services Continue reading Resigned Poor are net receivers of cash, goods and services
Clichés have creeped into our advertising creative because clients want campaigns delivered yesterday. Is there anything we can do about this? Continue reading Avoid clichés to strengthen your advertising impact
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal and sales. The incremental one percent in advertising … Continue reading Celebrity endorsements are costly but offer good ROI
Joe Otin 