Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
It takes a firm and resolute character to bounce between tough clients and a stubborn art department, so grow a backbone and take control of the process
As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past
Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services
Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of … Continue Reading This is the age of interactive advertising