While old media separates fact from fiction, new media doesn’t.… Read More Content creators should separate fact from fiction to boost reputation

There are schools of thought that claim that personal privacy can be used as a currency for digital content.… Read More Research ethics provides a model for data privacy

As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past… Read More What we need to develop the media research of our age

Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.… Read More E-Commerce growth held back by wide trust threshold

Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.… Read More If Facebook was a person, who would she be?