As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past
What we need to develop the media research of our age
E-Commerce growth held back by wide trust threshold
Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.
If Facebook was a person, who would she be?
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.
This is the age of interactive advertising
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said […]
Joe Otin 