We wanted PAMRO’s 2018 theme to be bold yet relevant, and to point to a future that understands the true potential of the African economy
Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge
It’s critical to take a long term view when building brands to be sustainably relevant to your entire customer universe.
As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past
The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research
The Abunuwasi Phenomenon helps us understand some of the unspoken issues encountered while doing business in East Africa.
The Abunuwasi Phenomenon in East African culture creates major trust issues that drive up the cost of business
The type of research that you use depends on the size of the opportunity before you and the value that you place on the data.
We have a superior pedigree in Rotary passed down to us by exceptional leaders with genuine inspiration.
It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles.