We wanted PAMRO’s 2018 theme to be bold yet relevant, and to point to a future that understands the true potential of the African economy
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3 values that drive modern marketing campaigns
Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge
Focus on structure and strategy when building brands
It’s critical to take a long term view when building brands to be sustainably relevant to your entire customer universe.
What we need to develop the media research of our age
As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past
World-class audience measurement is within reach
The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research
A strong reputation can put Abunuwasi Phenomenon at bay
The Abunuwasi Phenomenon helps us understand some of the unspoken issues encountered while doing business in East Africa.
Trust issues in business linked to tales of Abunuwasi
The Abunuwasi Phenomenon in East African culture creates major trust issues that drive up the cost of business
Probability of success without research is nil
The type of research that you use depends on the size of the opportunity before you and the value that you place on the data.
Our extraordinary role models inspire action
We have a superior pedigree in Rotary passed down to us by exceptional leaders with genuine inspiration.
Brands can’t do all the talking in Social media marketing
It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles.
