The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research Continue reading World-class audience measurement is within reach

The Abunuwasi Phenomenon helps us understand some of the unspoken issues encountered while doing business in East Africa. Continue reading A strong reputation can put Abunuwasi Phenomenon at bay

The Abunuwasi Phenomenon in East African culture creates major trust issues that drive up the cost of business Continue reading Trust issues in business linked to tales of Abunuwasi

The type of research that you use depends on the size of the opportunity before you and the value that you place on the data. Continue reading Probability of success without research is nil

It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles. Continue reading Brands can’t do all the talking in Social media marketing