Online advertising can borrow a leaf from radio fragmentation

In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.… Read More Online advertising can borrow a leaf from radio fragmentation

The digital revolution was created by hackers, geniuses and geeks

The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking… Read More The digital revolution was created by hackers, geniuses and geeks