In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is […]