Interactive marketing
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local consumer tastes and being more responsive to their market dynamics. Most people think that big brand are too big to fail even though… Read More Local beauty and fashion brands can learn from their global counterparts
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences
Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large halls with hundreds of women noisily typing for hours on end. The rise of the personal computer caused the down fall of these companies and… Read More Disruptive innovation is creating a new type of middle man
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our team for their wins, and moving up to fifteenth from twenty eighth on the medal table compared to 2012. They came only second… Read More We can leverage on the Olympics to promote Kenya as a brand
Two weeks ago I watched the Democratic National Convention in the US which was made more entertaining because I was switching between Fox News and MSNBC during the broadcast. Fox News is considered so far to the right that you have to tilt your head ninety degrees while watching to get a balanced view. On… Read More A code of practice for online influencers will drive up the numbers
Joe Otin 