Interactive advertising is not viral, digital, nor intrusive

The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at relevant moments. However, along with the notable achievements in marketing come useless buzz words that produce misguided objectives and unrealistic ambitions that eventually… Read More Interactive advertising is not viral, digital, nor intrusive

Applying traditional media principles to new media

David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with an invitation to take a free ride in a Citation. The recipient was asked to release the carrier pigeon with his address tied… Read More Applying traditional media principles to new media