The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
A country can be competitively positioned by building upon the unique and hard to replicate attributes.
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
In the 80’s and 90’s Nancy Regan championed the Just Say No campaign from insights gathered over the years. Kenyan authorities can borrow a leaf from her efforts.
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, … Continue Reading Celebrity endorsements are costly but with good return-on-investment
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign … Continue Reading Branding a multicultural organization depends on universal truths
Kenyans are known for many things, yet one attribute that particularly stands out is the natural talent we possess for long distance running and our ability to bag all the … Continue Reading Sports personalities can have economic and social influence
Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, … Continue Reading Brand ambassadors need more than words to promote Nairobi
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There … Continue Reading The digital revolution was created by hackers, geniuses and geeks