The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
A country can be competitively positioned by building upon the unique and hard to replicate attributes.
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.