Local beauty and fashion brands can learn from their global counterparts

The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local consumer tastes and being more responsive to their market dynamics. Most people think that big brand are too big to fail even though… Read More Local beauty and fashion brands can learn from their global counterparts

Apply traditional writing rules to social media for true engagement

The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are universal and evident in the list of best sellers of the New York Times, in the articles of leading columnists of the global newspapers, and… Read More Apply traditional writing rules to social media for true engagement

Use gamification to create unique and memorable customer experiences

Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences

Image and expectations are critical in the televised presidential debates

The first televised US presidential debate was held in 1960 between vice president Nixon and senator Kennedy. Despite the shortcomings of the black & white broadcast, Kennedy came across as presidential, handsome, knowledgeable and decisive on the tungsten tube television and irregardless of Nixon’s defined debating ability the screen never treated him well as he… Read More Image and expectations are critical in the televised presidential debates