Marketing subject, marketing communications, marketing concepts, marketing initiatives, and marketing evaluation.
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya. Continue reading Local production and advertising can change the fortunes of the automotive industry
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image. Continue reading The IAAF youth championships offers an opportunity to promote Nairobi
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience. Continue reading Creating resonating local content leads to brand growth
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs. Continue reading Market disrupters in the financial sector – there’s an app for that
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns. Continue reading True brand building is needed to win a price war
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal and sales. The incremental one percent in advertising share doesn’t shift the needle even though it represents a substantial investment. To drive differentiation, brands in developed markets turn to celebrity endorsement in order … Continue reading Celebrity endorsements are costly but with good return-on-investment
