An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal […]