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Joe Otin

Digital Advertising Specialist | Media Research Analyst

Tag: Marketing

Marketing subject, marketing communications, marketing concepts, marketing initiatives, and marketing evaluation.

Local production and advertising can change the fortunes of the automotive industry

An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya. … Read More Local production and advertising can change the fortunes of the automotive industry

April 20, 2017May 4, 2017 Joe Otin2 Comments

The IAAF youth championships offers an opportunity to promote Nairobi

As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.… Read More The IAAF youth championships offers an opportunity to promote Nairobi

April 6, 2017May 4, 2017 Joe Otin2 Comments

Creating resonating local content leads to brand growth

Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.… Read More Creating resonating local content leads to brand growth

March 30, 2017May 4, 2017 Joe Otin2 Comments

Market disrupters in the financial sector – there’s an app for that

The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.… Read More Market disrupters in the financial sector – there’s an app for that

March 23, 2017May 4, 2017 Joe OtinLeave a comment

True brand building is needed to win a price war

Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.… Read More True brand building is needed to win a price war

February 23, 2017May 4, 2017 Joe OtinLeave a comment

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