Local production and advertising can change the fortunes of the automotive industry
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
The IAAF youth championships offers an opportunity to promote Nairobi
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Creating resonating local content leads to brand growth
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
Market disrupters in the financial sector – there’s an app for that
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
True brand building is needed to win a price war
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
Celebrity endorsements are costly but with good return-on-investment
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, … Continue Reading Celebrity endorsements are costly but with good return-on-investment
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign … Continue Reading Branding a multicultural organization depends on universal truths
Sports personalities can have economic and social influence
Kenyans are known for many things, yet one attribute that particularly stands out is the natural talent we possess for long distance running and our ability to bag all the … Continue Reading Sports personalities can have economic and social influence
Brand ambassadors need more than words to promote Nairobi
Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, … Continue Reading Brand ambassadors need more than words to promote Nairobi
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards … Continue Reading Good news for advertisers in the internet penetration numbers
Solar power is the key to universal internet access
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s … Continue Reading Solar power is the key to universal internet access
Counties without a communications plan are at the mercy of the media
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising … Continue Reading Counties without a communications plan are at the mercy of the media
5 things you need to win communications industry awards
The 2016 award seasons is over. The APAs (Association of Practitioners in Advertising), the MSK (Marketing Society of Kenya) Gala Awards, and the PRSK (Public Relations Society of Kenya) Awards … Continue Reading 5 things you need to win communications industry awards
Social media marketing can borrow from content co-creation on traditional media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 … Continue Reading Social media marketing can borrow from content co-creation on traditional media
Competing for audience attention requires significant investments in content
Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of … Continue Reading Competing for audience attention requires significant investments in content
It’s hard to uncover insights when you don’t know what questions to ask
I once had to train a mixed group of English and Japanese speakers which was a daunting task even though there was simultaneous translation running throughout the session. It was … Continue Reading It’s hard to uncover insights when you don’t know what questions to ask
