An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
Local production and advertising can change the fortunes of the automotive industry
The IAAF youth championships offers an opportunity to promote Nairobi
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Creating resonating local content leads to brand growth
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
Market disrupters in the financial sector – there’s an app for that
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
True brand building is needed to win a price war
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
Celebrity endorsements are costly but with good return-on-investment
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal […]
