Branding a multicultural organization depends on universal truths

During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating unified campaigns that deliver the same message across multiple cultures. … Continue reading Branding a multicultural organization depends on universal truths

Sports personalities can have economic and social influence

Kenyans are known for many things, yet one attribute that particularly stands out is the natural talent we possess for long distance running and our ability to bag all the available international marathon top prizes. After every win, our sports stars get the prerequisite headlines in the sports segments of the news. Occasionally they may be recognized with a national headline after being received at … Continue reading Sports personalities can have economic and social influence

Brand ambassadors need more than words to promote Nairobi

Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, Iran, the report mentions our greatly endangered Nairobi National Park as one of the major sights that travelers need to visit, and to be sarcastic, maybe they will also enjoy the view of the Standard … Continue reading Brand ambassadors need more than words to promote Nairobi

Good news for advertisers in the internet penetration numbers

Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power to promote brands and ideas in their networks. The brand … Continue reading Good news for advertisers in the internet penetration numbers

Solar power is the key to universal internet access

Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is around the corner due to the impressive developments in the solar energy field that make electricity affordable for low income homes that have been left off the power grid. There are 5 million … Continue reading Solar power is the key to universal internet access

Counties without a communications plan are at the mercy of the media

I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being in the audience research field at the time, I also observed the other viewers around me consisting of the guests and staff who were mostly Portuguese speakers. It was fascinating to see them … Continue reading Counties without a communications plan are at the mercy of the media