Solar power is the key to universal internet access

Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is around the corner due to the impressive developments in the solar energy field that make electricity affordable for low income homes that have… Read More Solar power is the key to universal internet access

Counties without a communications plan are at the mercy of the media

I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being in the audience research field at the time, I also observed the other viewers around me consisting of the guests and staff who… Read More Counties without a communications plan are at the mercy of the media

5 things you need to win communications industry awards

The 2016 award seasons is over. The APAs (Association of Practitioners in Advertising), the MSK (Marketing Society of Kenya) Gala Awards, and the PRSK (Public Relations Society of Kenya) Awards for Excellence were all held in Nairobi over the last month. I’d like to dedicate this moment to the winners, those who put their best… Read More 5 things you need to win communications industry awards

Social media marketing can borrow from content co-creation on traditional media

We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels available and even though our viewers are spoilt for choice, advertisers have the toughest job navigating the fragmented media landscape in order to… Read More Social media marketing can borrow from content co-creation on traditional media

Competing for audience attention requires significant investments in content

Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. I see many marketing executives throw their hands up in resignation and then walk the straight and narrow, staying squarely within the box… Read More Competing for audience attention requires significant investments in content