5 things you need to win communications industry awards

The 2016 award seasons is over. The APAs (Association of Practitioners in Advertising), the MSK (Marketing Society of Kenya) Gala Awards, and the PRSK (Public Relations Society of Kenya) Awards for Excellence were all held in Nairobi over the last month. I’d like to dedicate this moment to the winners, those who put their best foot forward and blazed new trails in marketing communications to … Continue reading 5 things you need to win communications industry awards

Social media marketing can borrow from content co-creation on traditional media

We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels available and even though our viewers are spoilt for choice, advertisers have the toughest job navigating the fragmented media landscape in order to create meaningful connections with audiences. The journey has been a … Continue reading Social media marketing can borrow from content co-creation on traditional media

Competing for audience attention requires significant investments in content

Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. I see many marketing executives throw their hands up in resignation and then walk the straight and narrow, staying squarely within the box and playing it safe so that they can keep their … Continue reading Competing for audience attention requires significant investments in content

It’s hard to uncover insights when you don’t know what questions to ask

I once had to train a mixed group of English and Japanese speakers which was a daunting task even though there was simultaneous translation running throughout the session. It was one of those training sessions where the facilitator gains much more than the participants do because I had the opportunity to observe certain cultural nuances at work when working within teams to develop a course … Continue reading It’s hard to uncover insights when you don’t know what questions to ask

What government can learn from brand management

Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, rather than the coating or packaging of it. Most of our ideas didn’t see the light of day, and when a competitor launched a café opposite our clients flagship store, with an ultra-modern city-slicker appeal, … Continue reading What government can learn from brand management

Local beauty and fashion brands can learn from their global counterparts

The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local consumer tastes and being more responsive to their market dynamics. Most people think that big brand are too big to fail even though we’ve seen Goliath tumble time and again, the example of … Continue reading Local beauty and fashion brands can learn from their global counterparts