Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
We are about the witness unprecedented changes to the advertising and media world. Most people think that it will be a revolution and others believe it will be an evolution, but either […]
I’ve worked with many companies that measure the outcomes of marketing activities for measurement’s sake; tick the box and duly report that the exercise is complete. When I was in research, this […]
The top brands wouldn’t dare advertise without using audience measurement data because when you cross a certain threshold of expenditure you can’t gamble your resources. Last year Ksh. 105 billion worth of […]
Good insight creates a whole new way of thinking; it is generally a disturbance in discourse and while we may have awesome data at our fingertips, not knowing what to do with […]