Media research, audience measurement, social media research, social media insights, consumer insights
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.… Read More Media research should focus on content and engagement over reach
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power… Read More Good news for advertisers in the internet penetration numbers
We are about the witness unprecedented changes to the advertising and media world. Most people think that it will be a revolution and others believe it will be an evolution, but either way the changes are coming. 40 years ago, experts began to predict the death of the thirty second TV commercial yet it is… Read More Africa media research in a globally connected world
I’ve worked with many companies that measure the outcomes of marketing activities for measurement’s sake; tick the box and duly report that the exercise is complete. When I was in research, this not only saddened me, but it also threatened the future of our services because soon enough our data would be deemed to have… Read More Reluctance to share data hinders advertising ROI measurement
The top brands wouldn’t dare advertise without using audience measurement data because when you cross a certain threshold of expenditure you can’t gamble your resources. Last year Ksh. 105 billion worth of advertising on television, radio and newspapers was traded in Kenya using a media currency based on audience research data. Kenya is one of… Read More Strengthen the media sector through better research
Joe Otin 