The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.
Presidential debates offer brands chance to reach millions
True brand building is needed to win a price war
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
2017 may just be the year of mergers and acquisitions
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether […]
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Solar power is the key to universal internet access
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is […]
