The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.… Read More Presidential debates offer brands chance to reach millions
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.… Read More True brand building is needed to win a price war
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking… Read More The digital revolution was created by hackers, geniuses and geeks
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether it was achieved peacefully or through war. Its no surprise, however, that over the years we have seen the same empires crumble and… Read More 2017 may just be the year of mergers and acquisitions
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power… Read More Good news for advertisers in the internet penetration numbers
Joe Otin 