The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates. Continue reading Presidential debates offer brands chance to reach millions
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns. Continue reading True brand building is needed to win a price war
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking action with perfect timing, you can have your name emblazoned … Continue reading The digital revolution was created by hackers, geniuses and geeks
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether it was achieved peacefully or through war. Its no surprise, however, that over the years we have seen the same empires crumble and end up divided into individual nation states with their own … Continue reading 2017 may just be the year of mergers and acquisitions
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power to promote brands and ideas in their networks. The brand … Continue reading Good news for advertisers in the internet penetration numbers
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is around the corner due to the impressive developments in the solar energy field that make electricity affordable for low income homes that have been left off the power grid. There are 5 million … Continue reading Solar power is the key to universal internet access
