The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns.
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking […]
Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether it was achieved peacefully or through war. Its no surprise, however, that over the years we have seen the same empires crumble and […]
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power […]
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is around the corner due to the impressive developments in the solar energy field that make electricity affordable for low income homes that have […]
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I predicted that this capability would be a major factor come election day, and indeed it was. I also gave a brief run down […]
We are about the witness unprecedented changes to the advertising and media world. Most people think that it will be a revolution and others believe it will be an evolution, but either way the changes are coming. 40 years ago, experts began to predict the death of the thirty second TV commercial yet it is […]
In the last two weeks I’ve listened to a deputy county governor in Kenya and a city manager in the US and was amazed by the contrast in communication activities employed by the two. Wally Bobkiewicz, the City Manager of the City of Evanston in Illinois, USA, spoke at a Rotary Club meeting last week […]
Last week I attended a national road-hog festival at the junction of Gitanga Road and James Gichuru Road. The biggest and baddest road-hogs converged to show off their by-law defying antics much to the chagrin of the rest of us who just wanted to get from point A to point B without event. The participants […]