Mobile marketing, mobile advertising, mobile ad management, mobile ad delivery, mobile content
Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. […]
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they […]
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our […]
We are about the witness unprecedented changes to the advertising and media world. Most people think that it will be a revolution and others believe it will be an evolution, but either […]
While watching Andrew Murray make quick work of Milos Raonic during the men’s final of Wimbledon 2016, I was amazed at the tension there was around the room during the tie break. […]
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, […]
