Competing for audience attention requires significant investments in content

Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. I see many marketing executives throw their hands up in resignation and then walk the straight and narrow, staying squarely within the box and playing it safe so that they can keep their … Continue reading Competing for audience attention requires significant investments in content

Use gamification to create unique and memorable customer experiences

Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be the main motive but these pastime activities link into human … Continue reading Use gamification to create unique and memorable customer experiences

We can leverage on the Olympics to promote Kenya as a brand

Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our team for their wins, and moving up to fifteenth from twenty eighth on the medal table compared to 2012. They came only second to the US in track and field medals and topped … Continue reading We can leverage on the Olympics to promote Kenya as a brand

Africa media research in a globally connected world

We are about the witness unprecedented changes to the advertising and media world. Most people think that it will be a revolution and others believe it will be an evolution, but either way the changes are coming. 40 years ago, experts began to predict the death of the thirty second TV commercial yet it is still significant today, and in hindsight it would have been … Continue reading Africa media research in a globally connected world

Kenya Rugby should emulate Wimbledon’s brand building

While watching Andrew Murray make quick work of Milos Raonic during the men’s final of Wimbledon 2016, I was amazed at the tension there was around the room during the tie break. I can only imagine that the intensity was the same across the world while the avid, occasional and sporadic fans watched the climax of the worlds top tennis event. The first Wimbledon tournament … Continue reading Kenya Rugby should emulate Wimbledon’s brand building

Fashion brands demonstrate interactive advertising strategies that work

“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, in reality we use various communication techniques to bring our brand stories to life. Interactive advertising, for example, aims to make people think, feel and act, thereby generating behaviour that supports our businesses. … Continue reading Fashion brands demonstrate interactive advertising strategies that work