Competing for audience attention requires significant investments in content

Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. I see many marketing executives throw their hands up in resignation and then walk the straight and narrow, staying squarely within the box… Read More Competing for audience attention requires significant investments in content

Use gamification to create unique and memorable customer experiences

Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences

We can leverage on the Olympics to promote Kenya as a brand

Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our team for their wins, and moving up to fifteenth from twenty eighth on the medal table compared to 2012. They came only second… Read More We can leverage on the Olympics to promote Kenya as a brand