Online advertising
Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences. Continue reading Brand influencers only work when they are true to the brand
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image. Continue reading The IAAF youth championships offers an opportunity to promote Nairobi
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town. Continue reading Media research should focus on content and engagement over reach
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement. Continue reading The changing face of advertising in the rise of social networks
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating unified campaigns that deliver the same message across multiple cultures. … Continue reading Branding a multicultural organization depends on universal truths
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking action with perfect timing, you can have your name emblazoned … Continue reading The digital revolution was created by hackers, geniuses and geeks
