Online advertising
Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.… Read More Brand influencers only work when they are true to the brand
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.… Read More The IAAF youth championships offers an opportunity to promote Nairobi
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.… Read More Media research should focus on content and engagement over reach
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.… Read More The changing face of advertising in the rise of social networks
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating… Read More Branding a multicultural organization depends on universal truths
Joe Otin 