Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said […]
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is […]
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being […]
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels […]
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I […]
Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. […]
Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, rather than […]
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local […]
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they […]
Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large halls with […]
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our […]
In the last two weeks I’ve listened to a deputy county governor in Kenya and a city manager in the US and was amazed by the contrast in communication activities employed by […]
Last week I attended a national road-hog festival at the junction of Gitanga Road and James Gichuru Road. The biggest and baddest road-hogs converged to show off their by-law defying antics much […]
While watching Andrew Murray make quick work of Milos Raonic during the men’s final of Wimbledon 2016, I was amazed at the tension there was around the room during the tie break. […]
In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the City’s main […]
‘The medium is the message’ is to say that the social outcomes of any media result from the new spirit that is introduced into our lives by new technology. This is a […]
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, […]
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at […]
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said […]
For most of us, our first experience with audio visual content was on TV, and in my time Voice Of Kenya opened their broadcast at 4pm with a television test signal consisting […]
David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with […]
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This is an 18th century philosophical question relating to observation and reality […]
Good insight creates a whole new way of thinking; it is generally a disturbance in discourse and while we may have awesome data at our fingertips, not knowing what to do with […]
‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research […]