Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.
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Brand influencers only work when they are true to the brand
The IAAF youth championships offers an opportunity to promote Nairobi
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Media research should focus on content and engagement over reach
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
The changing face of advertising in the rise of social networks
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said […]
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Solar power is the key to universal internet access
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is […]
Counties without a communications plan are at the mercy of the media
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being […]
Social media marketing can borrow from content co-creation on traditional media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels […]
Trump win shows that those who master new media carry the day
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I […]
Competing for audience attention requires significant investments in content
Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. […]
What government can learn from brand management
Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, rather than […]
Local beauty and fashion brands can learn from their global counterparts
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local […]
Use gamification to create unique and memorable customer experiences
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they […]
Disruptive innovation is creating a new type of middle man
Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large halls with […]
We can leverage on the Olympics to promote Kenya as a brand
Any publicity is good publicity and despite the best performance in Kenya’s history at the Olympics we’ve received olympic-size negative coverage around how we treat athletes. I’d rather spend time congratulating our […]
County government incumbents are steps ahead of their competitors
In the last two weeks I’ve listened to a deputy county governor in Kenya and a city manager in the US and was amazed by the contrast in communication activities employed by […]
How brands can drive road-hogs off the road
Last week I attended a national road-hog festival at the junction of Gitanga Road and James Gichuru Road. The biggest and baddest road-hogs converged to show off their by-law defying antics much […]
Kenya Rugby should emulate Wimbledon’s brand building
While watching Andrew Murray make quick work of Milos Raonic during the men’s final of Wimbledon 2016, I was amazed at the tension there was around the room during the tie break. […]
Sports & entertainment sectors provide opportunities for entrepreneurs
In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the City’s main […]
In US elections the medium is indeed the message
‘The medium is the message’ is to say that the social outcomes of any media result from the new spirit that is introduced into our lives by new technology. This is a […]
Fashion brands demonstrate interactive advertising strategies that work
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, […]
Interactive advertising is not viral, digital, nor intrusive
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at […]
This is the age of interactive advertising
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said […]
Online video is the new normal
For most of us, our first experience with audio visual content was on TV, and in my time Voice Of Kenya opened their broadcast at 4pm with a television test signal consisting […]
Applying traditional media principles to new media
David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with […]
New information on micro-moments helps to increase sales
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This is an 18th century philosophical question relating to observation and reality […]
Keep an eye on media dynamics to align your marketing resources
Good insight creates a whole new way of thinking; it is generally a disturbance in discourse and while we may have awesome data at our fingertips, not knowing what to do with […]
C-suite social media engagement teaches us to make more time for our customers
‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research […]
