Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.
Brand influencers only work when they are true to the brand
The IAAF youth championships offers an opportunity to promote Nairobi
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Media research should focus on content and engagement over reach
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
The changing face of advertising in the rise of social networks
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said […]
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a […]
Joe Otin 