Branding a multicultural organization depends on universal truths

During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating unified campaigns that deliver the same message across multiple cultures. … Continue reading Branding a multicultural organization depends on universal truths

The digital revolution was created by hackers, geniuses and geeks

The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken at the flood, leads on to fortune.” In recognizing the motivation in men and taking action with perfect timing, you can have your name emblazoned … Continue reading The digital revolution was created by hackers, geniuses and geeks