Brand influencers only work when they are true to the brand
Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.
The IAAF youth championships offers an opportunity to promote Nairobi
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Media research should focus on content and engagement over reach
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
The changing face of advertising in the rise of social networks
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign … Continue Reading Branding a multicultural organization depends on universal truths
The digital revolution was created by hackers, geniuses and geeks
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There … Continue Reading The digital revolution was created by hackers, geniuses and geeks
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards … Continue Reading Good news for advertisers in the internet penetration numbers
Solar power is the key to universal internet access
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s … Continue Reading Solar power is the key to universal internet access
Counties without a communications plan are at the mercy of the media
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising … Continue Reading Counties without a communications plan are at the mercy of the media
Social media marketing can borrow from content co-creation on traditional media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 … Continue Reading Social media marketing can borrow from content co-creation on traditional media
Trump win shows that those who master new media carry the day
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this … Continue Reading Trump win shows that those who master new media carry the day
Competing for audience attention requires significant investments in content
Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of … Continue Reading Competing for audience attention requires significant investments in content
What government can learn from brand management
Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, … Continue Reading What government can learn from brand management
Local beauty and fashion brands can learn from their global counterparts
The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed … Continue Reading Local beauty and fashion brands can learn from their global counterparts
Use gamification to create unique and memorable customer experiences
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public … Continue Reading Use gamification to create unique and memorable customer experiences
Disruptive innovation is creating a new type of middle man
Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large … Continue Reading Disruptive innovation is creating a new type of middle man
