Sports & entertainment sectors provide opportunities for entrepreneurs

In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the City’s main attractions. Today he is one of the wealthiest celebrities worth $1.14 billion, and as a self made athlete he set a great example… Read More Sports & entertainment sectors provide opportunities for entrepreneurs

Fashion brands demonstrate interactive advertising strategies that work

“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, in reality we use various communication techniques to bring our brand stories to life. Interactive advertising, for example, aims to make people think,… Read More Fashion brands demonstrate interactive advertising strategies that work

Interactive advertising is not viral, digital, nor intrusive

The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at relevant moments. However, along with the notable achievements in marketing come useless buzz words that produce misguided objectives and unrealistic ambitions that eventually… Read More Interactive advertising is not viral, digital, nor intrusive