Brand ambassadors need more than words to promote Nairobi

Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, Iran, the report mentions our greatly endangered Nairobi National Park as one of the major sights that travelers need to visit, and to be sarcastic, maybe they will also enjoy the view of the Standard … Continue reading Brand ambassadors need more than words to promote Nairobi

Counties without a communications plan are at the mercy of the media

I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being in the audience research field at the time, I also observed the other viewers around me consisting of the guests and staff who were mostly Portuguese speakers. It was fascinating to see them … Continue reading Counties without a communications plan are at the mercy of the media

5 things you need to win communications industry awards

The 2016 award seasons is over. The APAs (Association of Practitioners in Advertising), the MSK (Marketing Society of Kenya) Gala Awards, and the PRSK (Public Relations Society of Kenya) Awards for Excellence were all held in Nairobi over the last month. I’d like to dedicate this moment to the winners, those who put their best foot forward and blazed new trails in marketing communications to … Continue reading 5 things you need to win communications industry awards

Trump win shows that those who master new media carry the day

Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I predicted that this capability would be a major factor come election day, and indeed it was. I also gave a brief run down of other US presidents that applied communication strategies that leveraged … Continue reading Trump win shows that those who master new media carry the day

What government can learn from brand management

Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, rather than the coating or packaging of it. Most of our ideas didn’t see the light of day, and when a competitor launched a café opposite our clients flagship store, with an ultra-modern city-slicker appeal, … Continue reading What government can learn from brand management