Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
Ignore the red herrings on your social media time line
Good news for advertisers in the internet penetration numbers
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only […]
Fashion brands demonstrate interactive advertising strategies that work
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, […]
Interactive advertising is not viral, digital, nor intrusive
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at […]
This is the age of interactive advertising
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said […]
C-suite social media engagement teaches us to make more time for our customers
‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research […]
