Ignore the red herrings on your social media time line
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.… Read More Ignore the red herrings on your social media time line
Social listening, social media research, social media insights
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.… Read More Ignore the red herrings on your social media time line
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power… Read More Good news for advertisers in the internet penetration numbers
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, in reality we use various communication techniques to bring our brand stories to life. Interactive advertising, for example, aims to make people think,… Read More Fashion brands demonstrate interactive advertising strategies that work
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at relevant moments. However, along with the notable achievements in marketing come useless buzz words that produce misguided objectives and unrealistic ambitions that eventually… Read More Interactive advertising is not viral, digital, nor intrusive
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said Marshall McLuhan as he reflected on the effects that the medium has on the message, and in this case the impact that society… Read More This is the age of interactive advertising