Good news for advertisers in the internet penetration numbers

Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power to promote brands and ideas in their networks. The brand … Continue reading Good news for advertisers in the internet penetration numbers

Fashion brands demonstrate interactive advertising strategies that work

“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, in reality we use various communication techniques to bring our brand stories to life. Interactive advertising, for example, aims to make people think, feel and act, thereby generating behaviour that supports our businesses. … Continue reading Fashion brands demonstrate interactive advertising strategies that work

Interactive advertising is not viral, digital, nor intrusive

The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at relevant moments. However, along with the notable achievements in marketing come useless buzz words that produce misguided objectives and unrealistic ambitions that eventually taint the practice itself. Last week we defined what interactive … Continue reading Interactive advertising is not viral, digital, nor intrusive

This is the age of interactive advertising

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said Marshall McLuhan as he reflected on the effects that the medium has on the message, and in this case the impact that society has on advertising. McLuhan’s work has returned to prominence in … Continue reading This is the age of interactive advertising

C-suite social media engagement teaches us to make more time for our customers

‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research globally in 2014 according to ESOMAR (the European Society for Opinion and Market Research). Beyond market research, listening to customers has changed significantly since 2004 at the advent of Web 2.0, which emphasised … Continue reading C-suite social media engagement teaches us to make more time for our customers