Social media marketing, social media advertising, social media management, community management
A cursory glance at politicians’ social media profiles tells a sad story but if they applied storytelling methods they could greatly improve their engagement with voters. Continue reading Use storytelling in social media to engage your voters
In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers. Continue reading Online advertising can borrow a leaf from radio fragmentation
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share. Continue reading Ignore the red herrings on your social media time line
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks. Continue reading Family & friends are most influential in social marketing
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement. Continue reading The changing face of advertising in the rise of social networks
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal and sales. The incremental one percent in advertising share doesn’t shift the needle even though it represents a substantial investment. To drive differentiation, brands in developed markets turn to celebrity endorsement in order … Continue reading Celebrity endorsements are costly but with good return-on-investment
