In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, … Continue Reading Celebrity endorsements are costly but with good return-on-investment
Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, … Continue Reading Brand ambassadors need more than words to promote Nairobi
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There … Continue Reading The digital revolution was created by hackers, geniuses and geeks
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards … Continue Reading Good news for advertisers in the internet penetration numbers
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s … Continue Reading Solar power is the key to universal internet access
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising … Continue Reading Counties without a communications plan are at the mercy of the media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 … Continue Reading Social media marketing can borrow from content co-creation on traditional media
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this … Continue Reading Trump win shows that those who master new media carry the day
Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of … Continue Reading Competing for audience attention requires significant investments in content
The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are … Continue Reading Apply traditional writing rules to social media for true engagement
Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public … Continue Reading Use gamification to create unique and memorable customer experiences
Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large … Continue Reading Disruptive innovation is creating a new type of middle man