Social media marketing, social media advertising, social media management, community management
In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.… Read More Online advertising can borrow a leaf from radio fragmentation
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.… Read More Ignore the red herrings on your social media time line
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.… Read More Family & friends are most influential in social marketing
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.… Read More The changing face of advertising in the rise of social networks
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal and sales. The incremental one percent in advertising share doesn’t shift the needle even though it represents a substantial investment. To drive differentiation,… Read More Celebrity endorsements are costly but with good return-on-investment
Joe Otin 