Social media marketing, social media advertising, social media management, community management
The origin of the tech industry and the advancements that have created the worlds wealthiest people is summed up beautifully in the words of Brutus in Shakespeare’s Julius Caesar, “There is a tide in the affairs of men, which taken … Continue reading The digital revolution was created by hackers, geniuses and geeks
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our … Continue reading Good news for advertisers in the internet penetration numbers
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is around the corner due to the impressive developments … Continue reading Solar power is the key to universal internet access
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being in the audience research field at the time, … Continue reading Counties without a communications plan are at the mercy of the media
We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels available and even though our viewers are spoilt … Continue reading Social media marketing can borrow from content co-creation on traditional media
Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I predicted that this capability would be a major … Continue reading Trump win shows that those who master new media carry the day
Joe Otin 