Social media marketing can borrow from content co-creation on traditional media

We’ve come a long way since the days of VoK (Voice of Kenya) TV and radio broadcasting where government literally controlled the media we consumed. Today we have over 300 TV channels available and even though our viewers are spoilt for choice, advertisers have the toughest job navigating the fragmented media landscape in order to… Read More Social media marketing can borrow from content co-creation on traditional media

Trump win shows that those who master new media carry the day

Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I predicted that this capability would be a major factor come election day, and indeed it was. I also gave a brief run down… Read More Trump win shows that those who master new media carry the day

Competing for audience attention requires significant investments in content

Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. I see many marketing executives throw their hands up in resignation and then walk the straight and narrow, staying squarely within the box… Read More Competing for audience attention requires significant investments in content

Apply traditional writing rules to social media for true engagement

The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are universal and evident in the list of best sellers of the New York Times, in the articles of leading columnists of the global newspapers, and… Read More Apply traditional writing rules to social media for true engagement

Use gamification to create unique and memorable customer experiences

Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences