Our goals are within our reach, because we have achieved some of them before, and they are also stretch goals that call for innovative thinking.
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Segmenting Africa by colonial history
70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic
Language barriers limiting growth across Africa
In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history
The three types of people who attend PAMRO conference
One thing that’s caught my attention is the different reasons why executives attend the PAMRO All Africa Media Research Conferences and especially the three types of people who register for the event
The volunteer mindset that drives global impact
Rotary is the most respected volunteer organisation globally because its members continue to dream big and bring their best to the table
How award winning ads get to see the light of day
It takes a firm and resolute character to bounce between tough clients and a stubborn art department, so grow a backbone and take control of the process
The bad boy image flies in the face of convention
Everybody would like to know how to write the type of thrilling content that pulls the heartstrings of their customers.
Thinking patterns of award winning ads revealed
Mindscapes is an organisation that is able to define the thinking patterns behind the top ads and they’ve constructed a training program to aid the efforts of creative teams.
Your network is a very useful source of data
When Gaston Glock created the famous pistol named after him, his primary source of information came through analog means.
PAMRO conference offers excellent networking opportunities
The excellent mix of delegates has resulted in an evolution of the content, style and presentation which is now more relevant to wider audiences with diverse interests.
