Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process.
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
In my induction into advertising I was instructed to get into people’s minds as a habit of nature.
Preparations that add dignity and decorum to the proper transfer of authority from one club president to another should be both enjoyable and fulfilling.
If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?
October 24 is World Polio Day when we celebrate the birthday of the Jonas Salk the inventor of the polio vaccine and reaffirm our commitment to ending polio.
November 10th 2018 was a big day for Africa because Rotary and the UN came together celebrate its youth.
Our goals are within our reach, because we have achieved some of them before, and they are also stretch goals that call for innovative thinking.