Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.
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Don’t make the logo bigger, make it more definitive
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
Support club growth by articulating your personal experiences
People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process.
The creative output can only be as good as your brief
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
3 ways to better understand your consumers
In my induction into advertising I was instructed to get into people’s minds as a habit of nature.
Planning a presidents installation is a metaphor for inspired leadership
Preparations that add dignity and decorum to the proper transfer of authority from one club president to another should be both enjoyable and fulfilling.
Positive corporate culture starts with correct thinking
If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?
End of polio shows how you can translate belief into action
October 24 is World Polio Day when we celebrate the birthday of the Jonas Salk the inventor of the polio vaccine and reaffirm our commitment to ending polio.
Rotary UN Day meets needs of various market segments
November 10th 2018 was a big day for Africa because Rotary and the UN came together celebrate its youth.
Elevate your game to grow Rotary
Our goals are within our reach, because we have achieved some of them before, and they are also stretch goals that call for innovative thinking.
