You’ve got to get your customer service team to think long term and consider the lifetime value of each customer. Continue reading Hire customer service agents with emotional intelligence

Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market. Continue reading Line extension into unrelated categories dilutes a brand

Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity. Continue reading Don’t make the logo bigger, make it more definitive

Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief. Continue reading The creative output can only be as good as your brief

In my induction into advertising I was instructed to get into people’s minds as a matter of habit Continue reading 3 ways to better understand your consumers

If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be? Continue reading Positive corporate culture starts with correct thinking