TV and internet ratings to rise with social distancing
The changes in peoples lives due to the pandemic have altered the way that they consume media. Here are some of the winners and losers.
Hire customer service agents with emotional intelligence
You’ve got to get your customer service team to think long term and consider the lifetime value of each customer.
Line extension into unrelated categories dilutes a brand
Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.
Don’t make the logo bigger, make it more definitive
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
The creative output can only be as good as your brief
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
3 ways to better understand your consumers
In my induction into advertising I was instructed to get into people’s minds as a matter of habit
Positive corporate culture starts with correct thinking
If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?
Segmenting Africa by colonial history
70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic
Language barriers limiting growth across Africa
In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history
The three types of people who attend PAMRO conference
One thing that’s caught my attention is the different reasons why executives attend the PAMRO All Africa Media Research Conferences and especially the three types of people who register for the event
How award winning ads get to see the light of day
It takes a firm and resolute character to bounce between tough clients and a stubborn art department, so grow a backbone and take control of the process
The bad boy image flys in the face of convention
Everybody would like to know how to write the type of thrilling content that pulls the heartstrings of their customers.
Thinking patterns of award winning ads revealed
Mindscapes is an organisation that is able to define the thinking patterns behind the top ads and they’ve constructed a training program to aid the efforts of creative teams.
Your network is a very useful source of data
When Gaston Glock created the famous pistol named after him, his primary source of information came through analog means.
PAMRO conference offers excellent networking opportunities
The excellent mix of delegates has resulted in an evolution of the content, style and presentation which is now more relevant to wider audiences with diverse interests.
End of polio shows how you can translate belief into action
Rotary’s evangelical role is aimed at getting the world to sing from the same hymn sheet because the biggest funds are raised from countries that haven’t seen polio for decades
