As Google aims to make user privacy the default position, anxiety remains within media companies and advertisers

Ann Fudge’s admirable career in advertising and marketing serves as an excellent example of beating the odds in a competitive world

The changes in peoples lives due to the pandemic have altered the way that they consume media. Here are some of the winners and losers.

You’ve got to get your customer service team to think long term and consider the lifetime value of each customer.

Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.

Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.