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Joe Otin

Digital Advertising Specialist | Media Research Analyst

Category: Advertising

The middleman is dead, long live the middleman!

Web3 threatens to dismantle e-commerce and reconstruct it on user autonomy, transparency and cryptocurrency… Read More The middleman is dead, long live the middleman!

February 12, 2022February 16, 2022 Joe OtinLeave a comment

Facebook must adjust strategy to defend its turf against TicTok

When the media landscape is pierced by invaders armed with new technology, the current inhabitants dig in their heels.… Read More Facebook must adjust strategy to defend its turf against TicTok

February 7, 2022February 15, 2022 Joe OtinLeave a comment

Content creators should separate fact from fiction to boost reputation

While old media separates fact from fiction, new media doesn’t.… Read More Content creators should separate fact from fiction to boost reputation

February 2, 2022February 4, 2022 Joe OtinLeave a comment

Research ethics provides a model for data privacy

There are schools of thought that claim that personal privacy can be used as a currency for digital content.… Read More Research ethics provides a model for data privacy

December 15, 2021December 20, 2021 Joe OtinLeave a comment

Good news for online privacy, bad news for advertisers

As Google aims to make user privacy the default position, anxiety remains within media companies and advertisers… Read More Good news for online privacy, bad news for advertisers

March 19, 2021April 8, 2021 Joe Otin3 Comments

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