The changes in peoples lives due to the pandemic have altered the way that they consume media. Here are some of the winners and losers.

You’ve got to get your customer service team to think long term and consider the lifetime value of each customer.

Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.

Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.

Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.

In my induction into advertising I was instructed to get into people’s minds as a matter of habit