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Category: Advertising

Advertising

Hire customer service agents with emotional intelligence

You’ve got to get your customer service team to think long term and consider the lifetime value of each customer. Continue reading Hire customer service agents with emotional intelligence

Joe OtinJune 19, 2019June 19, 2019Leave a comment
Advertising

Line extension into unrelated categories dilutes a brand

Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market. Continue reading Line extension into unrelated categories dilutes a brand

Joe OtinMay 20, 2019April 22, 2019Leave a comment
Advertising

Don’t make the logo bigger, make it more definitive

Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity. Continue reading Don’t make the logo bigger, make it more definitive

Joe OtinMay 13, 2019July 20, 2019Leave a comment
Advertising

The creative output can only be as good as your brief

Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief. Continue reading The creative output can only be as good as your brief

Joe OtinMay 6, 2019April 22, 2019Leave a comment
Advertising

3 ways to better understand your consumers

In my induction into advertising I was instructed to get into people’s minds as a matter of habit Continue reading 3 ways to better understand your consumers

Joe OtinApril 29, 2019July 21, 2019Leave a comment
Advertising

Positive corporate culture starts with correct thinking

If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be? Continue reading Positive corporate culture starts with correct thinking

Joe OtinApril 13, 2019Leave a comment

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About

Joe is the CEO of The Collective, a digital advertising agency, the District Governor 2019-20 of Rotary District 9212, the chairman of the Advertising Standards Board of Kenya, and a board member of WWF-Kenya.

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  • The Timeline
  • District Conference 2020
  • Rotary District 9212
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  • The Collective – Interactive Ad Agency
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