Sam Owori: Using Rotary Moments to recruit new members

Marketing moments have been used to sell products and ideas for years and Google has joined the fray with their micro moments approach to advertising.

The concept borrows heavily from storytelling and it uses down-to-earth human experiences to paint a positive picture.

In 2013 Jennifer Jones, a past vice president of Rotary International, introduced Rotary Moments, an initiative to encourage members around the world to tell their story in a way that would spur action.

Read the full column on the Business Daily site →

One comment

  1. […] Source: Sam Owori: Using Rotary Moments to recruit new members […]

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: